The "intention economy"
Did you know that 50% of internet users don't see any ads? Thanks to ad-blocking tools, ad clutter, and banner blindness, publishers and advertisers face mounting challenges in connecting with the right audience.
We could have the answer in the form of a innovative and strategic native advertising solution designed to put value added products and services into the hands of smartphone owning fans in a less disruptive and more engaging way.
In the "intention economy", the traditional view of how markets work are flipped on its head.
Instead of businesses bombarding fans with ads and trying to grab their attention, the intention economy focuses on fans expressing their needs and intentions, with the business reacting and responding to those expressed intentions.
The buyer is in control. They are the ones with purchasing power. And there is less emphasis on advertising.
Offers and promotions on the +4477FOOTBALL channels are served and occur during relevant and meaningful conversation between a fan and ok.football's virtual assistants within a supporter's native messaging channel and they don't appear to be 'ads'. Think of these communications as personalised solutions.
The "intention economy" allows for mass customisation, where products and service are tailored to meet the precise needs of individual fans.
